NPR wrote an article about #eatuglyapples AND IT ALL STARTED WITH THIS BLOG!
Read more, HERE.
Read more, HERE.
Today I attended Future Harvest-CASA‘s annual conference, which focuses on sustainable agriculture in the Chesapeake Bay watershed. I grew up on the Chesapeake Bay and even in my short 32 years on this earth, I’ve been witness to it’s decline due to poor agricultural/homeowner practices and various versions of greed permitted on local,state and federal levels. A concept like saving the Chesapeake Bay is one that is overwhelming if you think about all of the moving parts, but if you think about what you do on a daily or weekly basis, and then add some Chesapeake Bay awareness and adjustment..you’re making a difference. If everyone does this, a small difference turns into a big difference and a new conscious culture is underway. Voila!
Back to the conference… I attended one session about eating ugly fruits and vegetables, where the founder of FruitCycle, Elizabeth Bennett, gave a candid talk about her eat ugly business model and how it was going. From her website, TheFruitCycle.com:
Fruitcycle is a social enterprise that makes delicious, healthy, locally sourced snacks. We focus on using produce that would otherwise go to waste and we provide jobs for women who have been formerly incarcerated, homeless, or are otherwise disadvantaged.
The idea of taking beaten, bruised, battered and unsaleable produce and turning it into a nutritious value added good is an important one which resurrects nutrition from a landfill fate. There’s a lot of talk around the importance of these actions and many people are starting companies to deal with this “waste.” I’m a full two-thumbs-up about all of this, but there’s a part of me that aches to shout: There’s a lot more to eating ugly than keeping foods out of the landfill!
First of all, let me point out that this ugly food movement is currently built on the waste stream of conventional agriculture. This form of agriculture is often short-sighted, input-driven and damages ecological/human health systems in ways we know and do not yet know. In the case of apples, the ones getting repurposed are also the ones whic were sprayed with pesticides and didn’t make the cut as a fancy grade A. I am not ok with this. Yes, we’re reducing the waste-stream; But are we changing anything about agriculture or the health of humans and the environment? Probably not.
This is what eating ugly means to me:
1.) Eating truly ugly fruits and vegetables can help to heal your watershed.
The apples pictured above are about as ugly as it gets. Aside from the puncture marks (I shook the tree and picked-up the apples rather than hand-picking from the tree), there are a multitude of ugly things going on with this apple that aren’t acceptable by the general public. In addition to a splotchy multi-colored complexion and a short and squat stature, there are two cosmetic blemishes present: sooty blotch (the dark blotches) and fly speck (the small black dots). Both of these cosmetic blemishes are caused from harmless fungi that doesn’t change the flavor, texture, or anything about the apple other than looks. In case you winced when thinking about an apple covered in harmless fungus, just remember: You, the reader, are also covered in lots of fungus…
Unless you have an apple tree in your yard and/or happen to know where an abandoned orchard is somewhere, you likely don’t ever see apples like this. That’s because millions (yes, millions) of gallons of fungicide are sprayed on orchards across the United States every year just to make these apples look like this:
Rather than this: (both are Granny Smith apples)
There are other inputs, too… pesticides which kill both beneficial and pest insects, herbicides to control the grassless strip under the trees, and synthetic fertilizers to get these crops producing, etc. Whether by a disruption of the ecological food chain or actual chemical contaminants, many of these inputs eventually wind their way to the decline of our tributaries and various bodies of water. All because we have been taught to eat perfection.
What if we ate ugly because it meant that we approved of ecologically and humanely ethical growing practices? What if producing ugly was on purpose and not a waste product? In becoming more conscious of our eating acts, even if it’s just choosing to eat a low-spray apple, we are taking steps towards saving the Chesapeake Bay. We have that power.
2.) Eating ugly encourages diversity
There are more than 7000 varieties of apples in the United States right now. They vary in size, shape, color, taste, texture, weight, keeping ability and culinary use; you name it, there’s an apple for that. These apples also grow in different locations, need different nutrients, and have different tolerances to insects and disease. Yet, all we know are the grocery store 8 and that’s because the extension service and the land grant universities don’t know anything other than these apple varieties and their offspring.
When encouraging someone to eat ugly apples, I’m encouraging them to eat an apple that looks like a potato; one that doesn’t have a uniform color scheme; one the size of a ping-pong ball; one that has lumps. These small, ugly, lumpy apples might be better adapted to your area than, say, the usual glistening orbs of perfection pictured above. And when a tree is able to get what it needs from a site rather than rely on inputs from humans, we’re creating an agriculture that is more naturally organic…and delicious…and ethical. I won’t ever push an apple on you that doesn’t taste amazing in cider, or a pie, or in molasses, or as a dried apple.
3.) Eating ugly can be more healthy for you
It has been scientifically proven that apples with cosmetic disease can be considered super fruit due to the nutrients being pumped into the apple from the tree when under “attack.”
4.) Eating ugly allows one to access healthy, ethically minded food more affordably
In minimizing the inputs, the grower is paying less for producing a crop. This carries over to the consumer. You want organic? You want probiotic? Eat ugly. But not just any ugly; ask how the produce was grown. Then give feedback. Lots and lots of feedback.
When you walk through the produce section of a grocery store, it’s always the same view once you get to the apples. Large, glistening orbs of pristine red, yellow and green apples are neatly piled on the shelves, their looks alone inviting the shopper to add them to their cart. So you pick one up and scrupulously examine it to make sure nothing is wrong, add it to your cart, and move on with your purchases. As an apple grower in Southwestern Virginia, I’d like to use four words to tell you what I think about these pristine apples at the grocery store: I won’t eat them.
It’s not just because they often taste bad (Red delicious – seriously?), but also because how they are grown. You see, that pristine, blemish-free beauty is a result of management – apples do not naturally look like that in Virginia. Left to its own devices on a tree (and it depends on the apple variety), an apple would likely be covered in a smattering of cosmetic diseases. These diseases do not alter the taste of these apples (aside from sometimes making them sweeter) and are not in any way an indicator of your apple having a worm. Yet we Americans have been trained to eat beautiful fruit and reject the blemishes. Because we fear these harmless blemishes, millions of gallons of fungicides are sprayed on apples (organic and conventional) every year across the United States to make them go away.
That person on the tractor in a white tyvec suit who is being followed by a white plume of chemical spray – that’s me, Eliza Greenman, age 30. No matter how much I try and cover-up with all of the necessary gear, I get those chemicals on me at a higher concentration than what lands on the fruit. I’m one of the youngest orchardists in the country by a generation and hope to have a long life ahead of me so I’ve started a campaign to reduce the threats on my health as the farmer, your health as the consumer, and the environmental impacts from farming practices. Eat Ugly Apples.
Making the conscious choice to eat ugly apples is better and cheaper for you as the consumer, protects environmental quality and it’s better for me as the farmer. It’s time we challenged the social norm that currently has us demanding glistening orbs of perfection from the growers. This takes some awareness and I’m here to help.
Good to Do:
Thank you, and may you have many ugly apples in your future!
Hitting stands March 1st! When you see me, tell everyone around to #eatuglyapples!