NPR wrote an article about #eatuglyapples AND IT ALL STARTED WITH THIS BLOG!
Read more, HERE.
Read more, HERE.
When you walk through the produce section of a grocery store, it’s always the same view once you get to the apples. Large, glistening orbs of pristine red, yellow and green apples are neatly piled on the shelves, their looks alone inviting the shopper to add them to their cart. So you pick one up and scrupulously examine it to make sure nothing is wrong, add it to your cart, and move on with your purchases. As an apple grower in Southwestern Virginia, I’d like to use four words to tell you what I think about these pristine apples at the grocery store: I won’t eat them.
It’s not just because they often taste bad (Red delicious – seriously?), but also because how they are grown. You see, that pristine, blemish-free beauty is a result of management – apples do not naturally look like that in Virginia. Left to its own devices on a tree (and it depends on the apple variety), an apple would likely be covered in a smattering of cosmetic diseases. These diseases do not alter the taste of these apples (aside from sometimes making them sweeter) and are not in any way an indicator of your apple having a worm. Yet we Americans have been trained to eat beautiful fruit and reject the blemishes. Because we fear these harmless blemishes, millions of gallons of fungicides are sprayed on apples (organic and conventional) every year across the United States to make them go away.
That person on the tractor in a white tyvec suit who is being followed by a white plume of chemical spray – that’s me, Eliza Greenman, age 30. No matter how much I try and cover-up with all of the necessary gear, I get those chemicals on me at a higher concentration than what lands on the fruit. I’m one of the youngest orchardists in the country by a generation and hope to have a long life ahead of me so I’ve started a campaign to reduce the threats on my health as the farmer, your health as the consumer, and the environmental impacts from farming practices. Eat Ugly Apples.
Making the conscious choice to eat ugly apples is better and cheaper for you as the consumer, protects environmental quality and it’s better for me as the farmer. It’s time we challenged the social norm that currently has us demanding glistening orbs of perfection from the growers. This takes some awareness and I’m here to help.
Good to Do:
Thank you, and may you have many ugly apples in your future!